Heavyweight Labels:

Sticky is one of those great sales execs, who thrives on a challenge and doesn’t give up even when it looks as though she’s beaten. But her staying powers were rely tested by this little conundrum. No-Stress Express Couriers is a company she’s tried to break into for several years, but their print requirements were always straightforward and bought on price. Until that is, their marketing director instigated a promotional campaign to link in with an important exhibition.

WHAT HE WANTED - INNOVATION
He had designed a promotional leaflet offering free giveaways to every exhibition visitor. That was the simple bit. His wish list contained excellent ideas, but some had never been tried before. It’s what we term a proper challenge.the leaflet to include five stickers, each one showing a different ‘free’ giftfull colour print on both sides of the leafleton heavyweight 300gsm boarddelivery of 25,000 by Tuesday week, for the start of the show.

THINKING IT THROUGH
Sticky’s thought process went something like this……
1. All Labels Ltd can do the delivery, but only on standard self-adhesive material
2. we could produce with five integrated labels on a 200gsm, but No-Stress wants to print on the reverse in full colour
3. it’s still not heavy enough
Which was when she sent her last-ditch, fingers-crossed, hit-and-hope email to Service.

ANSWERING PRAYERS
Mission Control at Service swung into action, but in the words of the infamous boxing promoter Don King, the chances of success looked “… slim to none, with slim
outta town.”

So in time honoured fashion, we slept on it. The solution, when it came, was cunning.print two sheets of 150gsm materialadd integrated labels to the front pageglue the back page to the front page

Voila! A 300gsm leaflet with 5 stickers, printed in full colour on both sides of the paper. Now all we had to do was worry about that rapid turnaround.