•  the leaflet to include five stickers, each one
   showing a different ‘free’ gift
•  full colour print on both sides of the leaflet
•  on heavyweight 300gsm board
•  delivery of 25,000 by Tuesday week, for the 
    start  of the show.

THINKING IT THROUGH
Sticky’s thought process
went something like this……

1.  All Labels Ltd can do the
delivery, but only on
standard self-adhesive
material
2.  we could produce with five
integrated labels on a 200gsm, but No-Stress wants to print on the reverse in full colour
3.  it’s still not heavy enough
4.  …  aaaaaargh, aaaaaargh!

Which was when she sent her last-ditch, fingers-crossed, hit-and-hope email to Service.

ANSWERING PRAYERS
Mission Control at Service swung into action, but in the words of the infamous boxing promoter Don King, the chances of success looked “… slim to  none, with slim
                                    outta town.”

                                     So in time honoured fashion, we slept on it.

                                      The solution, when it came, was cunning.
                                       •  print two sheets of 150gsm material
                                        •  add integrated labels to the front page
                                          •  glue the back page to the front page

                                                    Voila!

A 300gsm leaflet with 5 stickers, printed in full colour on both sides of the paper. Now all we had to do was worry about that rapid turnaround.

                                     Sticky is one of those great sales
                                     execs, who thrives on a challenge
                                     and doesn’t give up even when it
                                     looks as though she’s beaten.

                                     But her staying powers were rely                                      tested by this little conundrum.

                            HER CUSTOMER
                                     No-Stress Express Couriers is a 
                                     company she’s tried to break into
                                     for several years, but their print
requirements were always straightforward and bought on price. Until that is, their marketing director instigated a promotional campaign to link in with an important exhibition.

WHAT HE WANTED - INNOVATION
He had designed a promotional leaflet offering free giveaways to every exhibition visitor. That was the simple bit.

His wish list contained excellent ideas, but some had never been tried before. It’s what we term a proper
challenge.